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Cracking the Corporate Code

Jun 12, 2006 at 12:00
I was only reminded of my annoyance at something when I received a second reminder from Texas Instruments inviting me to sign up for one of the current DaVinci Technology Technical Seminars being held around the US. The DaVinci™ platform (the trademark claim is TI's, not mine) is a digital video implementation using the TMS320DM64x family of DSPs. It is a very clever mix of hardware and software that allows designers to quickly get digital video implementations for "videophones, automobile infortainment (sic), digital still cameras, streaming media, IP set-top boxes, video security" etc. It was introduced in December 2005. In an interview with David Koenig of the Associated Press in May 2006, Will Strauss (Forward Concept) said: "[DaVinci's complicated design] isn't very elegant, but hey, it works and it works now." The latter is a reference to the fact that there are others out there who are looking to get all of the DaVinci type functionality on a single chip. Strauss also note...